Planning & Strategy¶
🎯 Overview¶
The Planning & Strategy container handles the strategic planning aspects of marketing campaigns, including client onboarding, market analysis, campaign design, and contextual monitoring.
📋 Responsibilities¶
- Client Onboarding: Initial discovery and briefing processes
- Market Analysis: Research and competitive intelligence
- Campaign Planning: Visual campaign design and strategy
- Contextual Monitoring: External variable tracking and reactive planning
- Resource Planning: Capacity and resource estimation
- Brand Management: Guidelines and standards enforcement
🔧 Key Components¶
- AI Briefing Assistant
- Market Analyzer
- Data Modeler
- Brand Guidelines Manager
- Integration Configurator
- Resource Planner
- Visual Campaign Editor
- Strategy AI Copilot
- Budget Optimizer
- Calendar Scheduler
- Results Simulator
- Event Programmer
- Temporal Campaign Manager
- External Variables Observer
- Trigger Engine
- Reactive Planner
- Contextual Content Generator
- Trend Predictor
Architecture Patterns¶
- Strategy Pattern: Flexible campaign strategy implementation
- Observer Pattern: Reactive monitoring and response
- Template Method: Standardized planning processes
- Command Pattern: Undoable planning operations